An introduction to intellectual property and trade secrets

An introduction to intellectual property and trade secrets

Antonio Vizcaíno, DMM & Co-Founder

Feb 20, 2023

There are four different types of intellectual property (IP) protection, each serving a different purpose.

First, we have patents. Then there are copyrights. Both copyrights and patents are forms of intellectual property that are registered with the U.S. government. Third, we have trademarks, which act as a type of trademark and can exist whether they are registered with the government or not. Finally, trade secrets are confidential information shared between companies or individuals.

As you can see, patents, trademarks, copyrights and trade secrets are different types of intellectual property protection, each with a different purpose. Here is a brief summary of each of them:


A patent is a form of legal protection granted to inventors that provides them with exclusive rights to their inventions for a certain period of time, usually 20 years from the filing date of the patent application.

Patents can be granted for a wide range of inventions, including devices, machines, processes, hardware and software. In order to be eligible for a patent, an invention must be new, useful, and non-obvious, meaning it must not be something that has already been invented or would be obvious to someone skilled in the relevant field.

Patent protection provides inventors with the exclusive right to make, use, and sell their inventions, and allows them to prevent others from doing so without their permission. This can provide inventors with a competitive advantage in the marketplace, as they are able to prevent others from copying their inventions and profiting from their ideas.

The process of obtaining a patent can be complex and time-consuming, and typically involves the submission of a patent application to the government. The application must include detailed descriptions of the invention and how it works, as well as information on any related prior art or existing patents.

Once a patent is granted, the inventor is responsible for enforcing their rights and preventing others from using their invention without permission. Patent infringement can result in legal penalties and damages for the infringing party.

Overall, patents are important because they encourage innovation and creativity by providing inventors with an incentive to develop new and useful inventions. They can also provide businesses with a competitive advantage and help to drive economic growth and development.


A trademark is a symbol, word, phrase, or design that identifies and distinguishes the source of goods or services. The purpose of a trademark is to protect consumers from confusion and deception by ensuring that they can identify the source of a product or service. Trademarks can be registered with the government, but registration is not required to obtain some level of protection. Trademarks are used to protect brands, logos, and slogans.

Trademarks help consumers easily recognize and identify products or services that they have previously purchased or have heard about, and they allow companies to establish a distinct brand identity and reputation. For example, the Nike “swoosh” logo is a trademark that is easily recognizable and associated with the Nike brand.

Trademark protection is important because it allows businesses to prevent others from using similar marks that could confuse consumers and dilute the value of the original mark. Trademarks can be registered with the government to provide greater legal protection and exclusive use of the mark for a certain period of time, typically 10 years with the option to renew.

In order to be eligible for trademark protection, a mark must be distinctive, meaning it is not too generic or descriptive of the goods or services it is associated with. It must also not be similar to a mark already in use by another company in a similar field. Businesses may seek the assistance of a trademark attorney to help them with the process of registering a trademark and enforcing their rights.


A copyright is a legal right that gives the creator of an original work exclusive rights to use and distribute that work for a limited period. Copyright protection is automatic, and the creator does not need to apply for protection. The purpose of a copyright is to encourage creativity by giving creators the exclusive right to profit from their work. Copyrights can be obtained for a wide range of creative works, including books, music, art, and software.

Examples of works that can be protected by copyright include books, articles, music, films, photographs, and software. Copyright protection is automatic upon creation of the original work and does not require registration, although registration with the government can provide additional legal protections and benefits.

The duration of copyright protection varies depending on the type of work and the date of creation or publication, but generally lasts for the life of the creator plus a certain number of years after their death.

Copyright infringement occurs when someone else uses a copyrighted work without permission, and can result in legal penalties and damages for the infringing party. Copyright owners can take legal action to enforce their rights and prevent others from using their work without permission.

Overall, copyright protection is important because it encourages creativity and innovation by providing creators with an incentive to produce original works and to benefit financially from their creations.

Trade Secrets

A trade secret is confidential information used by a company and provided to it by another company or person to develop a good or service, also to gain a competitive advantage over other companies. This information can include ideas, formulas, processes, techniques, customer lists, and other confidential business information that is not generally known or easily discoverable by others.

Trade secrets are typically protected through confidentiality agreements (NDA) and other legal agreements that prohibit employees, contractors, and others with access to the information from disclosing it to others or using it for their own benefit. Trade secrets are also protected by laws that prohibit theft or unauthorized use of trade secret information by competitors or others.

Unlike patents and trademarks, which require public disclosure of the protected information in exchange for legal protection, trade secrets can be kept confidential indefinitely as long as they are not disclosed or misappropriated. However, businesses must take reasonable steps to protect their trade secrets and keep them secret, such as by limiting access to the information and implementing security measures to prevent unauthorized access or disclosure.

Trade secrets can provide a significant competitive advantage for businesses, as they can allow companies to develop unique products or services that are difficult for competitors to replicate. However, trade secret protection is only effective as long as the information remains confidential, and businesses must be vigilant in protecting their trade secrets from theft or unauthorized use.

In summary

IP protection is important because it allows creators and innovators to protect their investments in developing new products and services, and encourages continued innovation and creativity.

Patents protect inventions, trademarks protect brands, and copyrights protect creative works. If you have an invention, you may want to consider obtaining a patent. If you have a brand, you may want to consider registering a trademark. If you have a creative work, you may want to consider copyright protection.

On our platform, all experts have signed an NDA that obliges them not to share the ideas they receive from our inventors, but in addition, when an inventor starts a prototype with us, he has the option to sign an NDA, for double peace of mind of the inventors. Subsequently, once the prototype has been initiated, they can choose to create the patent on the prototype.